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Recent Polls

Wednesday, March 14, 2012
Canadians More Likely Than Americans To Conserve Water Around The Home
For Immediate Release

Winnipeg (March 14, 2012) – With more attention being focused on the importance of conserving water, a new survey suggests Americans are less likely than Canadians to take small steps around the home to save water.

Probe Research’s bi-national survey on water, A Clear Perspective U.S.A./Canada, measures the extent to which Canadians and Americans engage in water saving practices. Respondents were presented with list of water-saving practices and were asked whether or not they “never”, “rarely”, “sometimes” or “always” pursue these activities around their homes.

The most recent U.S. survey results suggest that Americans are less conscientious than Canadians have been about these water conservation measures. For instance:

- Slightly less than three-quarters of Americans (74%) report that they “always” repair leaks quickly, compared to 81 percent of Canadians who reported doing this in 2010.

- Six-in-ten Canadians (62%) “always” water their garden in the evening, compared to just 55 percent of Americans.

- One-half of Canadians (51%) limit their shower time to eight minutes or less, while fewer than one-in-three Americans (32%) do so.

- Just one-in-three Americans (36%) report that they have installed water-efficient fixtures in their households, compared to 47% of Canadians.

On other measures, residents of the two countries have more in common when it comes to saving water:

- The vast majority of research participants in both countries reported that they always avoid running appliances such as a dishwasher or washing machine until they have a full load (82% “always” among Canadians and 78% among Americans).

- A slim majority of Canadians and Americans always avoid running the tap while brushing their teeth, washing their hands or shaving (53% in Canada and 52% in the U.S.).

Download the entire report (including charts and methodology).
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