Recent Polls

View our most recent polls and news releases in the news section.

Previous Posts

  • Manitobans' Views On An Early Provincial Election ...
  • Progressive Conservatives Hold Firm Lead As Manito...
  • Green Surge Erodes Liberal Support In Manitoba
  • Probe's 25th Anniversary Marked By Exciting Changes
  • Business Leaders Are Less Optimistic About Manitob...
  • Dustin Byfuglien Is Manitoba's Favourite Jet
  • Manitoba Citizens, Business Leaders Support Decrea...
  • PC Lead In Manitoba Dips Slightly
  • Federal Liberals Slip Further In Manitoba
  • Most Manitobans say cannabis legalization has gone...

Archives

Recent Polls

Wednesday, June 26, 2019
Manitobans' Views On An Early Provincial Election Call
Winnipeg - Although one-half of Manitobans say Premier Brian Pallister ought to have respected Manitoba's fixed-date election legislation, the Premier's decision to call a vote for Sept. 10 is not likely to drive significant voters away from his Progressive Conservative party.

View full release
Wednesday, June 26, 2019
Progressive Conservatives Hold Firm Lead As Manitoba Election Approaches
Winnipeg - On the eve of an early election campaign in Manitoba, Brian Pallister's governing Progressive Conservatives are holding onto a firm lead in public support over their NDP and Liberal competitors.

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Tuesday, June 25, 2019
Green Surge Erodes Liberal Support In Manitoba
Winnipeg - A sudden surge by Elizabeth May and the federal Green Party has eroded popular support for Prime Minister Justin Trudeau and the governing Liberal Party in Manitoba, a new Probe Research survey for the Winnipeg Free Press shows.

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Friday, May 17, 2019
Probe's 25th Anniversary Marked By Exciting Changes
We know numbers inside and out, but we have a hard time wrapping our minds around the fact that 25 years have passed since Probe Research was first incorporated on Sept.12, 1994.
This quarter of a century on the research front-lines seems to have passed with the blink of an eye. While technology has improved how we collect data and dramatic social change has increased the need for reliable insights, we continue to create knowledge by helping citizens, consumers and stakeholders better understand one another and the world around them.
To mark our Silver Anniversary, we are excited to share several announcements.
New Partners and Wider Ownership
Two well-known people with deep ties to Probe Research – Mary Agnes Welch and Curtis Brown - have assumed significant ownership and partnership positions. Mary Agnes, a former award-winning Winnipeg Free Press reporter, has been providing our clients with highly accessible and actionable research insights for a number of years while Curtis Brown returns to Probe Research after a three-year stint with Environics Research in Toronto. (Curtis, also a former star journalist, worked at Probe Research for eight years prior to his Toronto interregnum.)
“These two are really the dynamic duo of the Manitoba research scene, and I really couldn’t be more excited to have them so plugged into the management of the company,” said Probe President Scott MacKay.
A Refocusing of our Service Approach
We use proven and emerging market research techniques to gather data and distill stories to reveal what truly matters. We help our clients use this knowledge to make smarter, better decisions.
That core mission hasn’t changed, but we’re re-imaging how we do this, particularly by focusing on what additional value we can provide clients and what new tools we can use. This includes more innovative qualitative research beyond the traditional focus group and better data analytics and mapping. It also means shifting our relationship with our 400-plus clients to offer more nuance and strategic analysis so we’re a genuine partner – not just a service provider.
New Look and Feel
We’re modernizing and refreshing visual and public identity. Our updated identity honours our proud past while at the same time adds a modern touch and flair to our logo and colour palette - which will be reflected in all documents we share with our clients.

Our newsletter also looks different. As we have for many years, we will highlight the issues, ethics, best practices and “nuts and bolts” that define contemporary market and public opinion research. On top of this, we will offer more information regarding what our team is up to, as well as the “stories-behind-the-stories” on our polls that regularly appear in the news media.
Soon, we’ll launch a new website that better reflects our new approach, showcases our wider service offerings and finally allows clients and the public to search decades of insights into the views and habits of Canadians.
Please keep an eye on www.probe-research.com and share your thoughts with us. And stay tuned for more changes as we celebrate our 25th anniversary!
Tuesday, April 23, 2019
Business Leaders Are Less Optimistic About Manitoba's Economy
Probe Research's Manitoba Business Leaders Index is a survey of 203 Manitoba-based CEOs and business owners. The 2019 survey shows that business leaders are less optimistic about the state of the provincial economy - although an increasing proportion credit the Manitoba government for its efforts to create a business-friendly climate in the province.

View full release here.
Thursday, April 18, 2019
Dustin Byfuglien Is Manitoba's Favourite Jet

Winnipeg – He’s been a stalwart on the blueline and a commanding physical presence on the ice since the Winnipeg Jets returned to Manitoba eight years ago.


And just days after scoring a clutch highlight-reel goal in Game 3 of his team’s playoff series with the St. Louis Blues – banking a sharp angle shot off the head of Blues’ goaltender Jordan Binnington and into the back of the net – a new Probe Research survey breaking down Manitobans’ views on the team and its playoff run finds that Dustin Byfuglien is the Jets’ most popular player.



Manitobans were asked to rank their first and second-favourite Jets players. Byfuglien tops the list, with one-quarter (25%) saying the towering blueliner is their favourite player and another 12 per cent saying he’s their second choice. 

Following Byfuglien are the Jets’ other two designated on-ice leaders. High-scoring centre and assistant captain Mark Scheifele emerges as the second-most popular Jet among Manitobans, with his linemate and team captain Blake Wheeler finishing a close third in the voting.



The survey also identified the four “tribes” of Jets fandom and finds that nearly all Manitobans follow the team to some degree. More than one-in-ten Manitobans are diehard Jets fans who live and breathe everything associated with the team, while four-in-ten follow the team closely. Another one-half of Manitobans don’t follow hockey closely but are aware of what’s happening with the team. Fewer than one-in-ten are completely tuned out agreeing that “you couldn’t pay them” to watch a Jets game.

Interestingly, among the one-in-ten truly hardcore Jets fans, Scheifele is the top pick, followed by Wheeler and Byfuglien. Byfuglien’s appeal is much stronger among the team’s more casual fans and is particularly high among women and Indigenous Manitobans.



The survey also found widespread support for using public dollars to cover the costs of hosting the Winnipeg Whiteout parties taking place outside the Bell MTS Centre during home playoff games. Nearly two-thirds of Manitobans strongly or moderately approve of using city and provincial dollars to cover security and other related costs, with one-third opposed.

Not surprisingly, support for using public money to host the Whiteout parties is strongest among the team’s most hardcore fans and diminishes based on the extent to which Manitobans care about and follow the team. Support for the Whiteout is consistent, however, across all other demographic groups, with both rural Manitobans and Winnipeg residents being equally supportive of using tax dollars to support these parties.

“The Jets truly bring Manitobans together,” said Probe Research principal Curtis Brown. “Nearly all Manitobans have an opinion about the players and care deeply about the team and its fortunes during this playoff run. These results show the extent to which the Jets have permeated into our daily lives and our province’s culture in a relatively short amount of time. No matter where you live and how much you care about hockey, it is hard to escape the impact of the Jets if you live here.”

Methodology: This Probe Research survey of 1,000 Manitoba adults was conducted online between April 12th and April 17th, 2019. Respondents were recruited from the Probe Research online panel as well as from a national online panel provider. Minor statistical weighting was applied to ensure the survey sample is representative of the actual Manitoba population (based on the 2016 Census). An online survey is a non-probability sample, therefore no margin of error can be ascribed. (A probability sample of n=1,000 would have a corresponding margin of error of 3.1%, 19 times out of 20.)


Tuesday, April 09, 2019
Manitoba Citizens, Business Leaders Support Decreasing PST
New Probe Research surveys of Manitoba citizens and business leaders show that both groups believe Manitoba's Progressive Conservative made the right decision when it reduced the PST in its 2019 budget.

View full release here.
Tuesday, April 09, 2019
PC Lead In Manitoba Dips Slightly
A new Probe Research survey shows support for Manitoba's governing PCs decreased slightly in March, with the opposition NDP now leading in voter support in Winnipeg.

View more here.
Tuesday, April 09, 2019
Federal Liberals Slip Further In Manitoba
A new Probe Research survey shows support for the federal Liberals continues to erode in Manitoba, particularly in Winnipeg, as the fallout from the SNC Lavalin scandal continues.

View full release here.
Saturday, December 29, 2018
Most Manitobans say cannabis legalization has gone well
About one-quarter of Manitobans say they have bought or will buy cannabis now that it's legal, and nearly three-quarters say legalization has gone well. 

View full release here.
Friday, December 28, 2018
Support for the federal Liberals shrinks in Manitoba
With less than a year until the next federal election, the opposition Conservatives may be poised to win back seats in Manitoba.

View full release here.
Thursday, December 27, 2018
Solid PC lead holds steady
Support for Manitoba’s governing Progressive Conservatives holds at 44 per cent, with the party  leading both the NDP and Liberals in Winnipeg.

View full release here.
Monday, October 22, 2018
Residential speed reduction an unwelcome idea
Reducing the speed limit on residential side streets from 50 kilometres/hour to 30 km/hr gets a red light from two-thirds of Winnipeg adults.
View full release here.
Monday, October 22, 2018
Road safety a growing concern in Winnipeg
Almost one-half of Winnipeg adults feel less safe on city streets than they did a decade ago.
View full release here.
Monday, October 15, 2018
Winnipeggers favour a handgun ban
Three-quarters of Winnipeg residents want urgent action to ban handguns in Canada.
View full release here.
Wednesday, October 10, 2018
Tory lead widens
The Progressive Conservatives have the support of 44 per cent of Manitobans, well ahead of both opposition parties.
View full release here.
Tuesday, October 09, 2018
Widespread concern over Winnipeg's meth problem
Nearly 80 per cent of Winnipeggers say the meth crisis makes the city feel less safe.
View full release here.
Friday, October 05, 2018
Indigenous Gap is a Serious Issue, Say Winnipeggers
Eight-in-ten Winnipeggers say the divide between Indigenous and non-Indigenous people needs attention.
View full release here.
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